Thao Armstrong is the founder of Don’t Tell Charles, creator of the original Concrete Cake and a leader in the contemporary buttercream cake movement in Australia and across the world. 

A self-taught cake designer with a background in Landscape Architecture, Thao opened Don’t Tell Charles in 2013 as a small specialty coffee & dessert shop in the inner suburbs of Melbourne. Fast forward to today and the cafe is now a modern designer cake studio and workshop. 

With over 7 years experience in the cake industry, Thao has taught over a hundred physical workshops in multiple locations around the work including Melbourne, Sydney, London, Auckland, Singapore & Medan. She also founded the DTC Online School which currently enrolls over 6000 students globally. 

Architecture has always been a great source of inspiration for Thao. Clean lines and sharp edges are synonymous with Thao. Her goal is to push the boundary between where one design field ends and another begins; to inspire and empower people to explore and embrace their own unique artistic voice and to appreciate that there is no right or wrong when it comes to art.

Read more about Thao Armstrong's journey here.


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